Redefining Innovation: Leveraging Trillion-Dollar R&D Solution for Driving Growth

Is your company spending too much or too little on R&D? Is your innovation program achieving success? And how can you effectively measure that success? Despite your company's significant investment in R&D, it may not be driving growth as expected. In fact, studies show that 95% of firms are not investing the right amount, resulting in a decline in R&D productivity over the past years. The reason behind this problem is the lack of a universal, uniform, and reliable measure for R&D - until now.

Introducing RQTM (Research Quotient), a groundbreaking tool developed by Anne Marie Knott and featured in her influential Harvard Business Review article. RQTM measures a company's R&D capability, specifically its ability to convert R&D investment into marketable products and services, or to reduce production costs. RQTM not only assesses how "smart" companies are in their R&D efforts but also provides guidance on the optimal amount to invest in R&D to maximize revenues, profits, and market value.

Knott's extensive experience as an R&D project manager, combined with 20 years of academic research and support from two National Science Foundation grants, led her to develop RQTM. She utilized this measure to test various common innovation strategies across a wide range of U.S. companies engaged in R&D - and the results were truly transformative.

In this essential guide, you will discover how to leverage RQTM to identify R&D investments that are most likely to drive growth. By analyzing the existing hard data, you can optimize the use of your current innovation tools. Additionally, the book debunks seven common misconceptions about innovation trends and provides strategies to avoid ineffective approaches.

Moreover, the book explores how investors can achieve exceptional returns in the market while assisting companies in the process. It also addresses the issue of stalled corporate and GDP growth and proposes solutions that go beyond R&D tax credits.

With measurable and quantifiable results, this book aims to revolutionize the field of innovation and R&D, much like TQM revolutionized manufacturing and Sabremetrics transformed baseball. It will equip you with the knowledge of How Innovation Really Works, enabling you to make informed decisions and drive tangible outcomes.

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